Marketing Cesareans

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May 2, 2014 at 6:24 PM · 

If your hospital posts pictures for marketing their ability to do cesareans, one has to wonder why they don’t post photos of their natural, vaginal, supported births without medications. After all, truly supported, healthy birth would be the real marketing strategy since it’s so rare in hospital birth. One-third of all births are cesareans, over half of all cesareans are unnecessary and they are marketing to make it more palatable while improving their surgical suites. -Shannon Mitchell

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